LAUREN, a Democrat from Maryland, makes an impassioned case for not shopping at Ivanka Trump, the business founded by Donald Trump’s daughter. First comes a predictable argument; she abhors supporting any brand that uses the Trump name. Second, the sparkly sandals she bought back when Ms Trump was a tabloid celebrity, not an adviser to the president, fell apart within a year. Shoppers will soon be able to take such complaints directly to sales staff: the brand is about to open its first standalone store, in Trump Tower in New York.
Floral frocks, stilettoes and bangles aimed at the mid-market customer do not often inspire strong reactions, but Ms Trump’s fashion line is divisive. Though Ms Trump distanced herself from her company in January, she owns it and receives money through a trust. Some consumers are boycotting it. Others have purged their wardrobes of items they already own. Thredup, a second-hand fashion site, says users listed double the number of Ivanka items for sale in the first five months of 2017 than in the same period last year. But lots of Trump fans have also spent to express their support.
Ms Trump started her firm in 2007 as a...Continue reading
from Business and finance http://www.economist.com/news/business-and-finance/21732501-week-fashion-and-jewellery-label-opens-its-first-bricks-and-mortar-standalone?fsrc=rss
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